Google Ads Focused on
Lead Generation & ROI
Search, Display, Remarketing, and Performance Max campaigns managed by specialists. Structured to generate qualified leads at a sustainable cost per acquisition — with conversion tracking built right from day one.
leads from Search Ads
manage end-to-end
set up before spending
cost, leads & ROAS
All Google Ads Formats,
Managed Properly
Every account structure reflects your sales funnel, audience behaviour, and business goals — not a one-size-fits-all template.
Intent-based campaigns targeting buyers actively searching for your product or service on Google. We build tightly themed ad groups, write conversion-focused ad copy, and manage bids against defined cost-per-lead targets.
Visual banner campaigns across Google's Display Network — used for brand awareness, audience warming, and supporting remarketing funnels. Targeted by audience interest, intent signals, and custom placements.
Re-engage people who have already visited your website with tailored messaging based on the pages they viewed, the products they browsed, or the actions they didn't complete. Significantly higher conversion rates than cold audiences.
Google's cross-channel campaign type running across Search, Display, YouTube, Discover, Gmail, and Maps from a single campaign. We build structured asset groups with clear conversion goals — not the vague setup most accounts run.
Why Most Google Ads
Accounts Underperform
These are the issues we find in almost every account we audit. Each one directly increases your cost per lead and reduces campaign effectiveness.
Poor Account Structure
Unrelated keywords grouped in single ad groups, meaning ads don't match search intent and Quality Scores remain low.
Broad Match Without Control
Broad match keywords without adequate negative keyword lists burn significant budget on irrelevant searches.
No Conversion Tracking
Budget being spent without knowing which keywords or ads actually generate leads, calls, or purchases.
Ad-Landing Page Mismatch
Ad copy promises something the landing page doesn't deliver — lower Quality Scores and poor conversion rates result.
Wasted Budget Allocation
Budget not shifted toward campaigns and keywords that convert, often because performance data isn't being read correctly.
No Remarketing Campaigns
Most businesses run only Search Ads and miss the significantly cheaper conversions available through remarketing.
Every new Google Ads engagement starts with a structured account audit before we make any changes. We review:
- ✓Account and campaign structure
- ✓Keyword strategy, match types and negatives
- ✓Conversion tracking accuracy
- ✓Ad copy relevance and Quality Scores
- ✓Bidding strategy alignment with goals
- ✓Landing page relevance and speed
- ✓Audience and remarketing lists
- ✓Historical wasted spend analysis
Your Google Ads account remains in your name with full admin access at all times. We work within it — we don't create separate accounts that disappear if you change agencies.
Our Google Ads Process
A structured approach from account audit to sustained optimisation — with clear communication at every stage.
We review the existing account, identify wasted spend, and establish accurate conversion tracking. No significant budget is spent until tracking is verified and we understand what's working.
We build a campaign architecture aligned to your products, services, and buyer intent — from awareness to decision-stage searches — with defined KPIs and target CPAs before launch.
Campaigns are launched and monitored daily in the early weeks. Bid adjustments, negative keyword additions, ad copy tests, and audience refinements happen on an ongoing basis as data accumulates.
Monthly reports cover spend, leads, cost per acquisition, and conversion rates — with a clear plan for the following month. Profitable campaigns are scaled; underperforming ones are restructured or paused.
Accurate Data
is the Foundation
Without correctly configured conversion tracking, every optimisation decision is based on guesswork. We set up and verify all tracking before meaningful budget is spent.
| Conversion Type | What We Track | Method | Status |
|---|---|---|---|
Phone Calls |
Calls generated directly from ads and from the website after a click. Filtered by call duration to qualify genuine enquiries. Dynamic number insertion via Google Ads or third-party call tracking. |
Google Ads Tag | Standard Setup |
Form Submissions |
Every lead form submission tracked as a conversion event, including multi-step forms and confirmation page fires. De-duplicated across sessions and devices where possible. |
GA4 + Google Tag | Standard Setup |
E-commerce Purchases |
Transaction values passed to Google Ads for accurate ROAS and revenue reporting at keyword and campaign level. Enhanced conversions implemented where supported for better accuracy. |
GA4 E-comm | Standard Setup |
Chat & Bookings |
Live chat initiations, appointment bookings, and other micro-conversions relevant to your specific funnel. Custom event tracking via GTM for third-party tools. |
GTM Events | As Required |
Remarketing Audiences |
Segmented audience lists built from specific page visits, time on site, and on-site behaviour — ready for Display and Search remarketing. |
Google Ads Tag | Standard Setup |
What You Receive
Every Month
Clear, tangible outputs — not vague "campaign management" with no visibility into what is actually being done.
Total spend, impressions, clicks, conversions, cost per lead, and ROAS — with month-on-month comparison and plain-language commentary.
Review of actual search queries triggering your ads — identifying new negative keywords added and new keyword opportunities found.
Log of all ad variations tested, CTR and conversion rate by variant, and decisions made based on results.
Summary of bid strategy changes, budget reallocations between campaigns, and the data that drove those decisions.
Monthly confirmation that all conversion actions are firing correctly — with alerts if any tracking issues are detected.
30-minute call to walk through the report, answer questions, and confirm priorities for the coming month — with you and the specialist managing your account.
Transparent Fees,
No Hidden Markups
Our management fees are separate from your ad spend. You pay Google directly — we never take a percentage of ad spend as a hidden markup.
- ✓Your ad spend goes to Google, not us. Billing is directly between you and Google Ads — fully transparent.
- ✓Flat monthly management fee. Agreed upfront — no percentage-of-spend pricing that incentivises us to increase your budget unnecessarily.
- ✓We recommend budgets based on your goals. During the strategy call we use your keywords and current CPC data to suggest a realistic starting budget.
- ✓No minimum ad spend commitment. We work with a range of budgets — what matters is whether the budget is sufficient to generate meaningful conversion data in your sector.
Budget depends on your sector, target keywords, and CPA targets. During the strategy call, we pull live CPC data for your specific terms in India and calculate a realistic starting budget. We will tell you honestly if a budget is too low to produce meaningful results before you commit.
We regularly take over accounts with high wasted spend, poor structure, or broken tracking. Our onboarding audit identifies all issues before we make changes — we don't touch campaigns that are working while fixing those that aren't.
Frequently Asked
Request a Free
Google Ads Audit
We'll review your existing account (or plan a new one), identify wasted spend and missing tracking, and outline a better approach. No obligation.
Ready to Improve Your Cost Per Lead?
Start with a free Google Ads account audit — we'll identify wasted spend and outline a better structure.
We'll be in touch within one working day.